Nigerian chanteuse Temilade Openiyi, popularly known as Tems, has bagged another international deal.

Tems, who had a good 2021, is kicking off her 2022 with a deal with international sporting goods company Reebok, a deal that comes less than two months after she got a deal with Tommy Hilfiger.

Announcing the deal on January 7th, 2022, the imprint launched a campaign tagged “Life is Not a Spectator Sport“.

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The campaign, directed by Nigerian creative director and Senior Director of Marketing Creative & Design, Jide Osifeso, is said to inspire consumers to pursue their passions, celebrate their individuality, and become active participants in the world around them.

A member of Tems’ management confirmed the news on Twitter today, February 8, 2022, showing gratitude for the new deal.

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In a series of tweets, he wrote: