Although the company does not have its Africa office in Nigeria, Twitter has made it clear that its target market is Nigeria.
Twitter, the microblogging and social networking service, has announced that it is actively building a team in Ghana and is considering opening an office there.
In a post by Kayvon Beykpour and Uche Adegbite, Twitter’s Product Lead and Director, Product Management, Global Markets, respectively, on Monday, the company said, “Today, in line with our growth strategy, we’re excited to announce that we’re now actively building a team in Ghana.”
The social networking service said its new team members would work remotely as part of its work-from-home policy while it “explores the possibility of opening an office in Ghana in the future.”
Amid reactions from Nigerians that the continent’s largest market has been snubbed, Twitter said it chose Ghana because the country is a champion of democracy.
It said its decision was influenced by Ghana’s “support for free speech and online freedoms.”
It added that Ghana’s recent appointment to host the African Continental Free Trade Area (AfCFTA) Secretariat also influenced its decision.
Twitter targets Nigerians for roles
Although Twitter is not locating its Africa office in Nigeria, the company made it clear that its target market is Nigeria, apparently because of its population size.
In its job postings, the company said of its curator positions, “This role is based in Accra, Ghana, and focused on Nigeria.”
It said the ideal candidate for the positions “should have a deep, non-partisan understanding of Nigerian news and politics.”
It also said candidates with understanding of English Pidgin, Yoruba, Hausa and Igbo, will have an advantage.
According to statista.com, the number of social media users in Nigeria reached about 28 million in 2020 alone. Of that number, 61.4 percent have active Twitter handles.
Ghana, on the other hand, registered around eight million active social media users in January 2021, up from six million in 2019. And of that number, only 28.78 percent are registered on Twitter.